Deciding whether to handle your New Zealand visa application yourself or hire an adviser is a big choice. New Zealand law requires that anyone giving immigration advice be properly licensed (or exempt). That means if you’re researching your options or filling out forms yourself, that’s fine – but any paid help must come from a licensed immigration adviser or a qualified lawyer.
Licensed advisers have specialist training and follow a professional code, while lawyers may handle many kinds of law (including immigration) if they hold a current NZ practising certificate. In practice, immigration advisers focus solely on visas, whereas lawyers can represent you in court appeals if needed. This post explains the key differences, when DIY might work, and when expert help is wise – and how The Kiwi Kit can guide you, whether through our DIY course or a one-on-one consultation.
By law, anyone giving you New Zealand immigration advice must be licensed by the Immigration Advisers Authority (IAA), unless they fall under a special exemption. Exempt people include lawyers with a current practising certificate, plus only a few other categories like certain government employees or family members helping informally. A licensed immigration adviser is someone who has completed an approved New Zealand qualification (often a 12-month diploma) and passed all competency checks. They’re bound by a strict Code of Conduct – they must enter written agreements, give timely updates, and charge fair fees.
Importantly, Immigration New Zealand (INZ) itself expects applicants to use official resources. You can apply on your own: INZ provides online forms and guides for every visa type. In fact, INZ will accept applications directly from applicants or their authorized agents, but not from unlicensed advisers. The IAA warns that applications submitted by unlicensed helpers will be returned and not processed by INZ. In the worst case, dishonest or incorrect assistance can even lead to criminal findings or bans on future visas. In short, seeking advice from an unlicensed “shortcut” is illegal and risks wasting your application – so stick to credible sources.
Immigration Adviser (LIA) vs Immigration Lawyer – what’s the difference? In practice, both can legally help with visas, but their backgrounds differ. A licensed immigration adviser is trained specifically in NZ immigration law and policy. They typically complete an approved diploma focusing only on visas, then maintain ongoing registration and professional standards. This specialization means they’re deeply familiar with current visa rules, processes, and documents.
An immigration lawyer, by contrast, has a broader law degree and practising certificate. They can give immigration advice (without needing an IAA licence) but only if they’re licensed lawyers in NZ. Lawyers may practice in multiple legal areas (family law, corporate law, etc.), though many choose to specialize in immigration. Importantly, lawyers have certain legal powers advisers don’t – for example, only a qualified lawyer can take your case to a New Zealand court (appeals or judicial reviews). Lawyers are also eligible for legal aid in refugee or detention cases (advisers are not).
On the other hand, immigration advisers focus entirely on visas. As one advisory firm notes, advisers “only do immigration work… so there is a high level of focused experience and expertise” in visas. Many lawyers actually avoid immigration cases unless they have that passion or practice area. In short, a licensed adviser will handle all the same visa tasks (advice, forms, submissions, appeals to INZ or tribunals) that an immigration lawyer can – except courtroom representation. If your case is routine (say, a standard work visa or student visa application), an experienced adviser often provides the most efficient service. A lawyer typically becomes essential only if there are unusually complex legal issues (criminal convictions, family law overlap, or an appeal to a higher court).
Many migrants successfully apply for New Zealand visas on their own. Immigration NZ’s website offers visa categories, forms and guides for DIY applicants. If your situation is straightforward – for instance, a clearly eligible skilled-worker visa or a visitor visa – you might not need paid help. Doing it yourself can save money and let you learn the process directly. Our Zero to Zealand course, for example, walks you step-by-step through the visa process so you can handle it yourself at your own pace.
That said, DIY isn’t risk-free. Even straightforward cases require careful attention. Relocate Down Under notes that eligibility criteria and instructions are often confusing. Small details hidden in the footnotes or fine print can determine if you do or don’t qualify, and misunderstanding forms can jeopardize approval. For example, the official application forms sometimes ask subtle questions (i.e. about “character” or “overseas travel”) that are easy to misinterpret. The site points out: “The application forms… can contain confusing or ambiguous questions… if you misunderstand a critical question… it could potentially jeopardize your application.”
On top of that, gathering documents is a daunting chore. New Zealand visas often require multiple proofs of identification, employment history, finances, health checks, police certificates, etc. It’s all too easy to miss one required document or use it in the wrong format. As one adviser warns, the “list of required documents can seem endless,” and missing a crucial piece “could increase the likelihood of your application being delayed or declined.”
Another DIY challenge is staying current. Immigration rules change frequently. If you apply, you must ensure you have the latest policy and form versions. An adviser’s job is partly to track those changes and know if a rule update might affect your case. If you go it alone, you need discipline to double-check you’re using up-to-date guidance. And after submission, managing communication is stressful: dealing with INZ requests for more info (or worse, Potentially Prejudicial Information requests) can confuse any DIY’er. At that point, many people actually switch to professional help to respond correctly.
In summary, DIY makes sense when your case is simple and you’re confident in following the instructions. When you choose DIY, use trustworthy official resources: the Immigration NZ website has application forms and guides, and consider training like our Zero to Zealand course. But remember the common pitfalls: confusing criteria, complex forms, heavy documentation, and the burden of catching every rule update. If the process starts feeling overwhelming, it may be time to consider expert help.
There are many situations where hiring a professional adviser or lawyer is strongly recommended. For example:
Because they are specialists, licensed advisers offer several advantages. They have a professional code – meaning they’re obligated to act honestly, keep your information confidential, and act in your best interests. They can help choose the right visa category, prepare the strongest application, and even advise you on settlement issues once in NZ. As one industry expert notes, a qualified adviser can “find a way to help you if one exists” and effectively navigate the ever-changing rules.
Likewise, lawyers bring legal advocacy skills. If there is any hint of legal appeal or need for a court outcome, a lawyer is the better choice. Also, certain clients (like refugees) may qualify for legal aid only if represented by a lawyer.
Weighing the decision often comes down to this balance:
Ultimately, the choice depends on your comfort level with the process and the risk of your case. If you decide to do it yourself, equip yourself well (for example, enroll in a thorough course like Zero to Zealand™ or use official INZ checklists). If you decide professional help is worth it, remember to use a licensed adviser or solicitor – the law requires it.
At The Kiwi Kit™, we understand the DIY spirit but also the headaches of complex immigration rules. Our founder, Kelsey Powell, is a licensed immigration adviser (LIA #202200692) based in Queenstown. Whether you want to tackle the process yourself or get expert advice, we have solutions:
No matter your path, The Kiwi Kit is here to help boost your confidence and success. As one happy client said, our expert guidance “made the whole process manageable” and led to an approved visa with minimal stress. We pride ourselves on being friendly, clear, and always up-to-date.
Ready to take the next step? If you need clarity on your visa options or a second opinion on your DIY strategy, book a consultation with Kelsey today. Or check out the Zero to Zealand™ course to get on the right track, whether or not you hire an adviser. Either way, we’ll help you navigate the journey to New Zealand with confidence.
References: The information above is based on official New Zealand immigration regulations and expert advice sources. For more details, see the Immigration Advisers Authority and Immigration NZ websites.